If in 1953 Giovanni Battista Giorgini – already world famous as an “ inventor” of the great Italian Fashion Shows in Palazzo Pitti in Florence in 1951 – had not come across, during one of is trips to Veneto, an old semi abandoned ceramics factory in Este and if, with his profound culture and aesthetic sensitivity, he had not recognized in the hundreds of old die virtually buried in those storehouses the signs of a noble artisan tradition, maybe today the history of Italian ceramics would have missed out on one of its basic chapters and a great heritage of art and civilization would have been lost to mankind. Those moulds , forms of refined elegance and decorations of rare beauty were the precious heritage of great master ceramist of eighteenth century. Georolamo Franchini, who together with an equally famous French modeller, Jean Pierre Varion ( who was the first to introduce the formula for the porcelain into Italy) opened in about 1780 one of busiest works in Este; even at the time, on account of the presence of particularly valuable earth in its territory, Este was considered one of the most important production centres in our country and in Veneto.
Having overcome difficulties count Giorgini managed to bring Franchini’s old works back to life creating “Este Ceramiche Porcellane”, which is well known and to day represent, under the guidance of G.B.Fadigati – Giorgini’s nephew – the worthy heir and continuation of the most authentic, genuine ceramics tradition in Este.

Alessandro Mannoli, painter, 1929

inside the factory, an illustration from the 1930s

tablesetting, 1950s

Giovanni Battista Giorgini with the american embassador Frederick Reinhardt, 1966

But the continuity of tradition obviously does not mean passive reproduction of past shapes and styles. That is why “Este Ceramiche Porcellane”, with all due respect to its noble origins materialized in a top line production of great historic and cultural value, has implemented the art of great historic and cultural value, has implemented the art of designer ceramics, establishing a successful, fruitful collaboration with some of the grates contemporary stylist to bestow on its new “collections” that “fashion content” which, supported by a wise, refined technical execution, enables the best possible interpretation of the most competent, recherché contemporary market. In this way, top quality household goods and ornaments have come into being such as modern trompe l’oeil inspired by old eighteenth century models, patchwork decorated with original floral patters in the classic blue colour of Este and formed by a whole series of interchangeable pieces that can be used in various ways according to the choice and the refined gold and platinum borders applied to a classic octagonal and bamboo shapes.
In other worlds, “ceramics art” has come into being . It has allowed this marvellous product whose history began with that of mankind to play a leading role even in modern times dominated by technology and impersonal mass production.
Reborn, thanks to the effort of G.B.Giorgini, who had made a philosophy on life out of fashion and good taste, “Este Ceramiche Porcellane” faithful interpreter of this philosophy, nowadays plays “a role of creative attraction almost as if it was gathering together market stimulus though the suggestion of an artist, designer or its own intuition and making them a reality, by means of excellent technique”.


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